When you go shopping at a store or service business the first thing you usually see when you walk to the door are the hours of business, and a credit card logo, showing what credit cards the merchant will take. Consumers expect that they will see those things. There'll be times when the customer will walk away, and the store misses out on the transaction if they can't see the credit card logos.
The world of internet retail is not any different! Studies indicate that one of the first things an internet customer searches for on your internet site is a logo for a credit card. A logo is really important, because it informs the consumer of a few things. First it informs the buyer that you've got a merchant account, like Authorize.net gateway, and that you do accept credit and bank cards. Secondly, the credit card image informs the customer explicitly what credit cards are welcomed. Finally, seeing the credit card logo image provides the customer confidence. They will know you're "an authentic business" since the credit card image tells them you have got a retail merchant account and you welcome credit cards.
To experience internet success, you have to provide your consumers with as many options for payment as possible. At a minimum, your internet merchant account must permit you to accept the following card types: Discover, American Express, Visa, and Mastercard. By processing these credit cards, you will be on the same playing field as other merchants. In the event you don't prominently showcase the credit card logos on your internet home page, rest assured, your customers will continue to browse until they chance upon the website of your competitor. If perchance you have got existing traffic on your web site, displaying a credit card logo will increase your profits.
You'll find a lot of methods to place the credit card logo on your web site. When you set up your internet merchant account, you probably got a welcome kit from your merchant account processor. This welcoming kit typically contains copies of the credit card images. If you are any good with a scanner, then you can scan the logos, change them to a gif or ipg format, and publish them on your web site. This approach is simple, but it is certainly not the most simple method to display the credit card logo on your site.
There are multiple sites on the internet that feature credit card logos. There are some websites that charge you for the logos, others won't charge. Having done some research on this subject, one thing we noticed is that there are several low quality logos out there. If you've got a professional web site, and you have got a poor quality card logo on the home page, what will consumers think?
Because we discovered that it was difficult to find one great solution, we elected to develop several web pages with the most ideal free credit card logos on the market. We've also included credit card logos in various widths, various sizes, and various heights. We're providing all these logos no cost. We have made the process remarkably simple. Go to www.TakeCardsToday.com, and click on the "Free Credit Card Logo" link. More than fifty unique credit card images are available absolutely free. Along with the free logos is a simple "cut and paste" html coding making it so you can simply cut and paste directly into your html. You'll have card logos on your home page in just five minutes (plus online sales will increase). If you are an html dummy and don't know how to do this, we will display the credit card logos on your website for you (at no cost to you). Don't waste your time anymore, add your complimentary credit card logos on your internet site right now, and do not allow your merchant account to go dormant.
This informational article was written by Todd Nelson, Marketing Director for Capital Merchant Solutions, Inc. ( www.TakeCardsToday.com ) Capital Merchant Solutions has been in the retail merchant account business for well over 10 years, and offers free credit card logos and free merchant accounts to internet businesses in addition to retail businesses. The article may be republished as long as no changes are made, and this last paragraph is also included. Copyright 2007- Capital Merchant Solutions,Inc - All rights reserved.