McStyles Software

We’ve been busy here, especially during the last several months. McStyles has created over 100 web sites, and is responsible for maintenance for over 100 web sites. Most of the sites we have produced are content sites supported by advertising. Others are business storefront sites.

The work we’ve done recently is a big change from doing primary contracted software development. As it became apparent that Kristyne McDaniel, our primary consultant, was going to need to work entirely from her home office, it was also apparent that it was not possible without a paradigm shift in our business model. We had three contracts last year for contracted software development that was to be done in our own home office, but the clients were not happy with the reduced level of personal contact with Kristyne. After several failed attempts, we decided that our current clients would not be able to make the transition effectively, so we had no choice but to allow those contracts to expire.

Meanwhile, our foray into internet marketing has been slowly gaining ground. While we are not yet fully up to the revenue levels we previously experienced, we believe the climb in revenues will continue and will completely replace our lost contractor programming revenue. This is great news for Kristyne, who has opted to stay near her disabled spouse to the maximum extent possible.

More news to follow soon!

SEO Copywriting is called search engine optimization copywriting or search engine copywriting. It’s writing web page content that reads well for your visitors and includes specific keywords or keyword phrases so the page will rank well in the search engines.

SEO Copyrighting not only includes the viewable text on your web pages but includes optimizing other elements such as title, description, keyword tags as well as the heading tags i.e. h1,h2 h3 through HTML coding.

Check out these benefits of SEO copyrighting:

1. Increase search engine rankings - You should research targeted keyword phrases related to your site’s content, then place them throughout your web site. This will enable the search engines to more easily locate your site and give you good rankings.
2. Increase sales from your web site by having good sales copy. - Getting lots of traffic to your web site may increase your chances of making a sale but if the words used on your page turns them off it won’t place your visitors in a buying mood. Have meaningful sales pitches throughout your site.
3. Differentiate your business from your competitors. – The content I’ve examined on some sites are just downright boring. There is language that has nothing to do with the site. Make sure that your site is lively and different!
4. Obtain customer loyalty. – Make a customer feel at home! Personalize your web copy to make them feel appreciated.

Your SEO keywords are the life blood of your web content. Without it, you stand little of a chance competing against your competitors. You should include as many keywords as possible and then have great and attractive copy to hook people into coming to your site. Content matters in on the web! If you lack experience, get a professional web consultant to help you!